Sample News Release Audience: Your local consumer media, particularly any you advertise with Suggested distribution: Insert credit union information, then send newspapers, radio and television stations in your membership area. Consider e-mailing, then following with a phone call to ask if they received it and if it might be suitable to run. To further localize the story, suggest your CEO or a board member with international experience is interviewed on why your credit unions want to reach out to the international community. For Immediate Release Date: _______________ For More Information: Your Name: __________________________ Credit Union Name: ____________________ Your Phone: __________________________ Your E-Mail: _________________________ ABC Credit Union Helps Alleviate Poverty in Developing Countries Everyone deserves access to affordable financial services, but too few have it today. ABC Credit Union, city, made a direct step helping people in developing countries access saving and credit services to raise themselves from poverty. ABC Credit Union has committed to becoming a 2005 Supporter of the World Council of Credit Unions, Inc. (WOCCU). For more than 30 years WOCCU has been at the forefront of alleviating poverty around the world. Credit unions provide a not-for-profit, self-sustaining structure that enables people to end the cycle of poverty. WOCCU has credit union development projects in 15 countries ranging from Afghanistan and Bolivia to Rwanda and Uzbekistan. With support from ABC Credit Union, credit unions can help hardworking poor: - Experience their first taste of democracy in Central Asia
- Free themselves of debt bondage from heroin growers in Afghanistan
- Receive much needed money transfer in Ecuador from abroad, and
- Ensure the safety of their savings in Rwanda
To learn more about international credit union development, visit www.woccu.org or call ABC Credit Union at ____________. Potential Side Bar Article For more information contact: Kim Johnston, WOCCU, kjohnston@woccu.org How Can Credit Unions Help? "Financial services merit a place alongside education, health and infrastructure as one of the pillars to a peaceful world," said James Wolfensohn, President of The World Bank. Credit unions can provide this fourth pillar necessary to bring all countries to their development potential. World Council of Credit Unions, Inc., (WOCCU) works with individual credit unions such ABC Credit Union, City, and others to build local credit unions around the world helping alleviate poverty and leading to a peaceful world. While building these individual credit unions worldwide, WOCCU also acts as a social change agent: - During Central American conflicts of the 1980s and 1990s, Guatemala's credit union system continued to operate democratically. When conflicts finally ended, WOCCU was there to help credit unions jumpstart rural economic activity.
- WOCCU was also there as Eastern Europe emerged from communism in the 1990s. As large state enterprises closed doors and laid off workers, WOCCU helped credit union provide members with resources to embrace entrepreneurial opportunities.
- WOCCU was also there after of the most brutal genocidal wars in Africa's recent history ended in Rwanda. When it was time to rebuild, the government looked to local credit unions to restore a shattered economy; it was in these credit unions Tutsis and Hutus sat down and began to work together again.
Members of the World Council include 29 regional and national credit union associations, cooperative associations and business service organizations. Organizations and individuals can also support World Council through its Supporter program. The vision of "Quality Credit Unions for Everyone" enables millions of people to grow by providing access to affordable financial services. Today, credit unions in 84 countries provide more than 123 million people worldwide with an opportunity to grow through access to safe savings, affordable credit and the chance for a better tomorrow. For more information on credit unions contact ABC Credit Union at __________________.
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