Kevin Sitka

Director - Canadian Credit Union Association (CCUA)


Kevin Sitka has been the President & Chief Executive Officer of Assiniboine Credit Union (ACU) since January 2014. Under his leadership, ACU has increased its profitability and efficiency, while at the same time strengthening its commitment to values-based banking. ACU is the recent recipient of several awards including recognition as one of Manitoba’s Top Employers, one of Canada’s Greenest Employers, Manitoba’s Start Partner of the Year in recognition of ACU’s role in employing new Canadians, as well as numerous other national community economic development and corporate social responsibility awards recognizing ACU’s work within the communities it serves.

Sitka is a Director of the Canadian Credit Union Association, Credit Union Central of Manitoba and in 2017, he has been appointed as a Director of the World Council of Credit Unions. Sitka's involvement in the financial services industry already extends internationally as a participating CEO in the Global Alliance for Banking on Values.

Prior to joining ACU, Sitka held executive positions within the credit union system including Chief Operating Officer and Chief Marketing & Strategy Officer. Before venturing into the financial services industry, Sitka acquired experience in the telecommunications, insurance, retail, economic development and not-for-profit sectors.

Sitka has achieved a Bachelor of Arts (Hons.) and Master of Arts in Applied Economics, a Master of Business Administration specializing in Marketing and Finance, a Chartered Managerial (Professional) Accounting designation, as well as an Institute of Corporate Director’s ICD.D designation.