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Hispanic Marketing Immersion Program

 
 Total Immersion: Live Learn & Grow


Do you want to live in another culture?
Do you want to learn to speak Spanish?
Do you want to grow your credit union?

Here is your opportunity! Register for WOCCU's Hispanic Marketing Immersion Program and build the skills you need to drive membership growth in your credit union by reaching out to and retaining the growing Hispanic market in your area.

Where

Morelia, Mexico

When
One week: September 20 to 27, 2008
Two weeks: September 20 to October 3, 2008

Cost
One week: US$1,600
Two weeks: US$2,600

Registration Deadline
July 31, 2008

Program
Take advantage of WOCCU's 35+ years of experience training credit union professionals around the world and tailor this total immersion experience to suit your individual needs.

Live in a private room with a pre-screened host family to experience the daily lifestyle and cultural traditions of a Mexican family. Begin each day with four hours of Spanish language instruction customized to your ability. Spend the afternoons working at a local credit union branch to interact with management, staff and, most important, members!

In addition to working side-by-side with credit union professionals, participate in various workshops to gain insight on effective strategies for reaching the Hispanic market and creating attractive products and services.

Highlights

  • Cultural orientation upon arrival and comprehensive guide for getting around your host city.
  • Hotel accommodation on the first evening (two-week program includes second hotel stay).
  • Home stay with a pre-screened host family (required). Breakfast, lunch and dinner provided by the host family.
  • Practical internship at a credit union branch of either Caja Morelia-Valladolid or Caja Alianza. Participants may request to work in a specific caja, and we will do our best to accommodate requests.
  • Spanish classes at a qualified language school.
    • Placement exam to ensure participants in the level of class most beneficial for them (from beginners to native Spanish-speakers).
    • Four hours per day, Monday-Friday.
    • No more than 6 people per class to guarantee individual attention.
    • Includes required textbooks and class fees.
  • Several cultural activities and introduction to Mexican traditions.
  • Dedicated WOCCU staff person on the ground to support logistics.
  • AIG Evacuation Insurance in case of emergency.
  • Participation in WOCCU's second U.S-Mexico workshop on September 26.

Register

Click here to download the brochure and registration form. Registration and payment details can be found on the form.

NOTE: US citizens traveling to Mexico via air are required to carry a passport.

Price does not include air travel between the United States and Mexico or meals consumed outside of the host family residence.

Contact Joshua Fetting, International Partnerships Program Specialist, at jfetting@woccu.org or 608-395-2060, with questions.


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