Here is your opportunity! Register for WOCCU's Hispanic Marketing Immersion Program and build the skills you need to drive membership growth in your credit union by reaching out to and retaining the growing Hispanic market in your area. 

Updated - Watch the webinar below for an outline of the program and feedback from a 2008 program participant.

Morelia, Mexico

When
One week: September 19 to 26, 2009
Two weeks: September 19 to October 2, 2009

Cost
Early bird discount (registration received no later than June 15, 2009)

One week: $1,700
Two weeks: $2,500

Registration after June 15, 2009

One week: $1,800
Two weeks: $2,600

Registration Deadline
July 31, 2009

Program Overview
Take advantage of WOCCU's 35+ years of experience training credit union professionals around the world and tailor this total immersion experience to suit your individual needs.

Live in a private room with a pre-screened host family to experience the daily lifestyle and cultural traditions of a Mexican family. Begin each day with four hours of Spanish language instruction customized to your ability. Spend the afternoons working at a local credit union branch to interact with management, staff and, most important, members!

In addition to working side-by-side with credit union professionals, participate in various workshops to gain insight on effective strategies for reaching the Hispanic market and creating attractive products and service. See participants in action! View the photo gallery of highlights from the 2008 program.

Program Features

• Pre-trip orientation, onsite cultural orientation upon arrival and comprehensive guide for getting around your host city.
• Hotel accommodation on the first evening.
• Home stay with a pre-screened host family (required). Breakfast, lunch and dinner provided by the host family.
• Practical internship at a Mexican credit union branch. Participants may request to work in a specific credit union or in a specific area other than marketing. We will do our best to accommodate requests.
• Spanish classes at a qualified language school.
• Placement exam to ensure participants are in the level of class most beneficial to them (from beginners to native Spanish-speakers).
• Business/financial terminology.
  
• Four hours per day, Monday-Friday.
• No more than 6 people per class to guarantee individual attention.
• Includes required textbooks and class fees.
  
• Several cultural activities and introduction to Mexican traditions.
• Dedicated WOCCU staff person on the ground.
• AIG Evacuation Insurance in case of emergency.
• Participation in WOCCU's third U.S-Mexico workshop on September 25.

Register today!

To download a registration form, please click here.

For more information, contact Joshua Fetting, International Partnerships Program Specialist, at jfetting@woccu.org or 608-395-2060.

NOTE: US citizens traveling to Mexico via air are required to carry a passport.

Price does not include air travel between the United States and Mexico or meals consumed outside of the host family residence.