Peruvian CU Breaks Guinness Book Record by Mounting World’s Largest Hug
Credit union members in the city of Ayacucho, Peru, put the squeeze on the competition after mounting the world's largest hug on Feb. 14 in honor of the United Nations’ International Year of Cooperatives. Santa María Magdalena Credit Union, a FENACREP member founded nearly 50 years ago, organized the event during which 10,738 people there embraced simultaneously.
In addition to promoting the city of Ayachuco, the event supported the cooperative values represented by the International Year of Cooperatives, which launched on Oct. 31, 2011, to address the effects of globalization, fight poverty and social exclusion and serve as an alternative development model for communities. Participants also promoted the hug as one of humankind’s noblest gestures, a way to not only transmit positive energy, but also instill health and happiness, reaffirming confidence in our own feelings and spreading good will.
Ralph Hanna, the Guinness Book of World Records representative for Latin America, witnessed the event, which was observed by Manuel Rabines Ripalda, CEO of FENACREP and chair of World Council of Credit Unions’ board of directors, Manuel Marino, director of the International Cooperative Alliance – Americas, and other cooperative organizations.
Together in a friendly embrace, the more than 10,000 people ended their hug by shouting "mission accomplished!" This hug was recorded in the Guinness Book of World Records, the best-selling text of all time with sales exceeding 100 million copies in 100 countries and 37 languages.