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International Year of Cooperatives


 International Year of Cooperatives 
 What Credit Unions Can Do 
 Resources 
 Contributors 
 

 

The United Nations General Assembly has declared 2012 the International Year of Cooperatives (IYC). The designation serves to highlight the contribution cooperatives have had in reducing poverty, creating jobs and promoting social integration. The theme for the International Year of Cooperatives 2012 is "Cooperative Enterprises Build a Better World."

Make your voice heard.

Credit Unions are Financial Cooperatives

As cooperatively owned and democratically controlled financial institutions, credit unions worldwide have an unprecedented opportunity to increase public awareness about the movement's contributions to socio-economic development, promote membership growth and encourage the adoption of policies and legislation that promote long-term growth and stability.

Share your IYC plans or ideas on the International Year of Cooperatives Forum.

Live from the IYC Forum

Peruvian CU Breaks Guinness Book Record by Mounting World’s Largest Hug

Credit union members in the city of Ayacucho, Peru, put the squeeze on the competition after mounting the world's largest hug on Feb. 14 in honor of the United Nations’ International Year of Cooperatives. Santa María Magdalena Credit Union, a FENACREP member founded nearly 50 years ago, organized the event during which 10,738 people there embraced simultaneously.

In addition to promoting the city of Ayachuco, the event supported the cooperative values represented by the International Year of Cooperatives, which launched on Oct. 31, 2011, to address the effects of globalization, fight poverty and social exclusion and serve as an alternative development model for communities. Participants also promoted the hug as one of humankind’s noblest gestures, a way to not only transmit positive energy, but also instill health and happiness, reaffirming confidence in our own feelings and spreading good will.

Ralph Hanna, the Guinness Book of World Records representative for Latin America, witnessed the event, which was observed by Manuel Rabines Ripalda, CEO of FENACREP and chair of World Council of Credit Unions’ board of directors, Manuel Marino, director of the International Cooperative Alliance – Americas, and other cooperative organizations.

Together in a friendly embrace, the more than 10,000 people ended their hug by shouting "mission accomplished!" This hug was recorded in the Guinness Book of World Records, the best-selling text of all time with sales exceeding 100 million copies in 100 countries and 37 languages.

Tags
Celebration, Marketing, Ideas, Awareness, Publicity, Events

Celebrate the Intl. Years of Co-ops!

I invite you to join Credit Union National Association (CUNA) President and CEO Bill Cheney and me as we celebrate 2012 as the United Nations-designated International Year of Cooperatives. Our message in this short video underscores the value of credit unions, recognizing and celebrating your role in the cooperative business model and your support of members on a global basis.

Find more information and post your own videos, photos and comments here at www.woccu.org/iyc2012.

Join us in proudly telling the credit union story!

Brian Branch
President and CEO
World Council of Credit Unions



 

Getting Involved

The International Year of Cooperatives officially begins Oct. 30, 2011, and runs through November 2012.
Because the celebration is a collaborative effort, the IYC Secretariat is compiling a list of activities proposed by U.N. partners. The International Cooperative Alliance suggests that all participating organizations submit planned activities to be included on a master events calendar.

How is your credit union making an impact? If you're a credit union or a member, share your story.

Goals of the Year

  1. Increase awareness among young adults about credit unions as socially oriented businesses. The U.N. will highlight the contributions of cooperatives to socio-economic development and achievement of the Millennium Development Goals.
  2. Promote formation and growth of credit unions and cooperatives.
  3. Create an enabling policy environment for credit unions and cooperatives. Encourage governments to establish policies, laws and regulations conducive to the formation, growth and stability of cooperatives.

What Credit Unions Can Do

This year's International Credit Union (ICU) Day® on Oct. 20 will incorporate the objectives of the International Year of Cooperatives. ICU Day provides a great opportunity for credit unions to get involved and raise awareness among their members, legislators and communities. Participating in the following ways on a local level will contribute to a successful campaign worldwide.

  1. Use the IYC logo and theme. Credit unions are encouraged to use the IYC logo on their member statements, website, ATM receipts and other printed materials. The more cooperatives promoting the U.N. International Year of Cooperatives in 2012, the greater our collective impact. Take a minute to review the branding guidelines and download the logo.
  2. Join us in New York at the launch. Although access to the U.N. meetings is limited, there will be side meetings on financial cooperatives. We need you in New York to make our voice heard.
  3. Take political action. Use this opportunity to show policymakers the tangible change your cooperative is making on a local, national or international level. Educate them on the cooperative difference and encourage them to adopt policies that support cooperative growth. Together, financial cooperatives serve an estimated 870 million people and operate 23% of all banking branches. (CGAP's report: Financial Access 2010: The State of Financial Inclusion Through the Crisis)
  4. Support public relations efforts. Credit unions and partners can support the public relations efforts by making a donation through either the National Cooperative Business Association (NCBA) or WOCCU. You may also download a contribution form for mail-in donations.

Snapshot: Financial Cooperatives Worldwide

  • Credit unions worldwide serve 188 million people. (WOCCU 2010 Statistical Report)
  • Cooperative banks in Europe serve 176 million people. (European Association of Cooperative Banks)
  • Rural credit unions and rural credit cooperatives in China serve 200 million people.(Chinese Department of Finance)
  • Cooperative banks and credit societies in India serve 200 million people. (National Federation of Urban Cooperative Bank and Credit Societies )
  • State cooperative banks, district cooperative banks and primary agricultural cooperatives in India serve 134 million people. (National Federation of State Cooperative Banks of India)

 

Resources


Video courtesy of National Cooperative Business Association (NCBA). www.ncba.coop

Video courtesy of the United Nations News & Media Webcast: www.unmultimedia.org/tv/webcast/



U.N. International Year of Cooperatives 2012
Credit Union IYC Idea Exchange
International Cooperative Alliance

Worldwide Credit Union Statistics


 

The U.S. credit union system and partners have joined other cooperatives to finance a public relations campaign mounted by WOCCU, the National Cooperative Business Association and International Co-operative Alliance aimed at increasing the role and value cooperatives take in the lives of consumers everywhere. The campaign aims to earn maximum visibility for the International Year of Cooperatives while raising awareness of cooperatives to help build membership. WOCCU is proud to recognize the contributions of the these organizations.

Gifts in Kind (US$20,012)

Credit Union Times

IYC Campaign Leader (US$20,012)

CUNA Mutual Group

IYC Honored Cooperator (US$2,012)

Georgia Credit Union Affiliates
Heritage Family Credit Union
Integris Credit Union
New Jersey Credit Union League
Rocky Mountain Credit Union
Texas Credit Union League
Missouri Credit Union League
Topline Federal Credit Union

IYC Contributor (US$212)

Academic Federal Credit Union
Pennsylvania Credit Union Association
UHS Employees Federal Credit Union
Fergus Federal Credit Union
Snowflake Mills Federal Credit Union
Rocky Mountain Credit Union

Credit unions and partners can join the campaign by making a donation through either the National Cooperative Business Association (NCBA) or WOCCU. You may also download a contribution form for mail-in donations.


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