Branding brings together Bahamas and Massachusetts
The two credit union trade associations began their relationship in 2004
through the World Council of Credit Union’s (WOCCU’s) International Partnership
Program. The relationship was formed to exchange knowledge, information and
experiences to benefit the credit union Movement in both countries. Technology
and legislative/regulatory advocacy were identified as the major concentrations
of the partnership.
Less than a year after officially signing the WOCCU
International Partnership agreement, the Massachusetts Credit Union League and
the Bahamas Cooperative League have already been successful at sharing
branding, awareness and marketing materials in an effort to raise Credit Union
profile in the Bahamas.
Representatives from both the Bahamas
have worked diligently to ensure the success of the partnership. Most recently,
the Massachusetts Credit Union League hosted Francis Davis and Bruce Delancey,
representatives of the Bahamas Cooperative League.
During their time in the U.S.,
Mr. Davis and Mr. Delancey were able to visit Boston Firefighters Credit Union and Harvard University Employees Credit Union.
They gained valuable insight into credit union operations in Massachusetts,
which they will be able to share with credit unions in the Bahamas,
further promoting the goals of the partnership program.
View the press release here .
Source: WOCCU/ MnCUN