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Branding brings together Bahamas and Massachusetts

The two credit union trade associations began their relationship in 2004 through the World Council of Credit Union’s (WOCCU’s) International Partnership Program. The relationship was formed to exchange knowledge, information and experiences to benefit the credit union Movement in both countries. Technology and legislative/regulatory advocacy were identified as the major concentrations of the partnership.

Less than a year after officially signing the WOCCU International Partnership agreement, the Massachusetts Credit Union League and the Bahamas Cooperative League have already been successful at sharing branding, awareness and marketing materials in an effort to raise Credit Union profile in the Bahamas.

Representatives from both the Bahamas and Massachusetts have worked diligently to ensure the success of the partnership. Most recently, the Massachusetts Credit Union League hosted Francis Davis and Bruce Delancey, representatives of the Bahamas Cooperative League.

During their time in the U.S., Mr. Davis and Mr. Delancey were able to visit Boston Firefighters Credit Union and Harvard University Employees Credit Union. They gained valuable insight into credit union operations in Massachusetts, which they will be able to share with credit unions in the Bahamas, further promoting the goals of the partnership program.

View the press release here .

Source: WOCCU/ MnCUN

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