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Marketing Your Support

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Marixta Ayala Almendares

Marixta Ayala Almendares

Marixta Ayala Almendares has relied on the credit union for 25 years to help her refreshment retail business in Nicaragua succeed.

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Let Your Members Know About Your Support of this Important Work:

Newsletter Story. Ask your credit union newsletter editor to print a notice of your support in the member newsletter. A sample article is included in this kit.

Web Site. Ask your credit union web master to include the "Proud Supporter" logo on your website. Also include one of the articles you use as a news release or newsletter article. Personalize with a quote from a credit union staffer or volunteer with international experience. Proud supporter graphic: https://www.woccu.org/involve/images/prdsuprtr.jpg

Credit Union Signage. When you become a WOCCU Supporter, you receive a special certificate. WOCCU Supporters also receive a recognition piece of art from an international country annually. Display each certificate and/or recognition art in the lobby of your credit union. Displaying them as a group makes an impact that shows ongoing support and gets attention.

Membership Tie. Do you have members recently new to the US? Reaching out to developing countries may help your board, staff and members better understand the needs of this membership group and potential members. Consider activities that use your WOCCU support to help connect with these groups and better appreciate how credit unions help people. Examples might include:

  • Your credit union annual meeting theme might relate to international development — include stories found in this kit of international people helped by credit unions, use an international art in your annual report or meeting invitations, have an international outreach person, new immigrant member or a board member who has traveled internationally speak at the meeting
  • Focus one issue on your newsletter editorial calendar on international development — include information on any new immigrant groups you serve, write a feature story on such a member, print information from this kit, share international cu stats: www.woccu.org/intl_system/global.php
  • Integrate your support of international development and services for new immigrants with your current marketing activities. For example, if your ads show a series of members talking about their experience, one ad could focus on this group. If your public relations includes working with school groups, talk about how credit unions can alleviate poverty globally.

Let Prospective Members Know

News Release. Use one of the sample news releases in this kit. Send to newspapers, magazines, radio and television stations in your membership area. Don't forget newsletters of any credit union SEG sponsors, colleges, or local web news sites. Media where you advertise are most likely to run your releases. They are also more likely to be used if you call the editor to ask if they can use the story. If they are not, encourage them to keep it on file to be part of a larger story relating to international work in the future. View a sample press release.

Let the Community Know

News. Suggest to your local business editor(s) that your credit union's role in international development and new immigrant assimilation makes a good story. Have a member, board member or CEO available to interview. Later, reprint any stories in your own newsletter.

Public Relations. Offer to be part of a panel discussion any civic groups run on international work or poverty work, explaining how credit unions alleviate poverty both in the US and abroad. Considering co-sponsoring local internationally related program such as high school exchange groups or English as Second Language programs (ESL) to illustrate your outreach support.

Email Valerie Breunig for more information


 


 

Sample Articles

ABC Credit Union Helps Internationally and at Home

Daysi Flores, Ecuador, secured her family's freedom from poverty by leveraging her credit union membership with used greenhouse supplies. Daysi lives in the El Quinch region, where flowers are the second largest export and there are many large flower factories. These flower factories use large plastic tarps the cover the growing green houses.

Daysi used her first credit union loan to launch her own full circle recycling business. She contracts to buy damaged plastic tarp and hoses from several greenhouses. She then trucks these supplies to a recycling center, where they are melted into new sheeting. The new plastic sheeting is then sold to other local greenhouses.

Daysi is just one example of people around the world lifting themselves out of poverty through credit union membership. ABC Credit Union supports development of credit unions in developing countries around the world through its support of World Council of Credit Unions, Inc. (WOCCU). WOCCU has credit union development projects in 15 countries ranging from Afghanistan and Bolivia to Rwanda and Uzbekistan. With support from ABC Credit Union, credit unions can help hardworking poor:

  • Experience their first taste of democracy in Central Asia
  • Free themselves of debt bondage from heroin growers in Afghanistan
  • Receive much needed money transfer in Ecuador from abroad, and
  • Ensure the safety of their savings in Rwanda

Daysi is now in her second loan cycle of $300. Without the start up capital from the group organized by WOCCU and supported by credit unions such as yours, she says she would not be able to support her family with this recycling business.

ABC Credit Union Makes Impact in Africa

Having lost his father at age three during Uganda's civil war, Godfrey Senoga dropped out of high school before completing building skills training. The college's motto is 'Be a Job Maker, Not a Job Seeker.'

Godfrey began making garden tools for farmers and traders. With help from his credit union (SACCO), Godfrey was then able to start a household tools shop. The credit union helped him expand the shop later.

Many credit union members around the world are working to lifting themselves out of poverty. ABC Credit Union is working to support their efforts through World Council of Credit Unions, Inc. (WOCCU). ABC Credit Union is a 2005 WOCCU Supporter.

WOCCU has credit union development projects in 15 countries ranging from Afghanistan and Bolivia to Rwanda and Uzbekistan. With support from ABC Credit Union, credit unions help activate social change by offering entrepreneurial opportunities, jumpstarting rural economies and helping economies recover after conflicts.

With his personal growth and successful business, Godfrey has been elected youth leader of the village committee called Local Council and continues to grow his business. He continues his regular savings in his credit union.


 

Sample News Release

Audience: Your local consumer media, particularly any you advertise with

Suggested distribution: Insert credit union information, then send newspapers, radio and television stations in your membership area. Consider e-mailing, then following with a phone call to ask if they received it and if it might be suitable to run. To further localize the story, suggest your CEO or a board member with international experience is interviewed on why your credit unions want to reach out to the international community.

For Immediate Release

Date: _______________

For More Information:

Your Name: __________________________

Credit Union Name: ____________________

Your Phone: __________________________

Your E-Mail: _________________________

ABC Credit Union Helps Alleviate Poverty in Developing Countries

Everyone deserves access to affordable financial services, but too few have it today. ABC Credit Union, city, made a direct step helping people in developing countries access saving and credit services to raise themselves from poverty.

ABC Credit Union has committed to becoming a 2005 Supporter of the World Council of Credit Unions, Inc. (WOCCU). For more than 30 years WOCCU has been at the forefront of alleviating poverty around the world. Credit unions provide a not-for-profit, self-sustaining structure that enables people to end the cycle of poverty.

WOCCU has credit union development projects in 15 countries ranging from Afghanistan and Bolivia to Rwanda and Uzbekistan. With support from ABC Credit Union, credit unions can help hardworking poor:

  • Experience their first taste of democracy in Central Asia
  • Free themselves of debt bondage from heroin growers in Afghanistan
  • Receive much needed money transfer in Ecuador from abroad, and
  • Ensure the safety of their savings in Rwanda

To learn more about international credit union development, visit www.woccu.org or call ABC Credit Union at ____________.

Potential Side Bar Article

For more information contact: Kim Johnston, WOCCU, kjohnston@woccu.org

How Can Credit Unions Help?

"Financial services merit a place alongside education, health and infrastructure as one of the pillars to a peaceful world," said James Wolfensohn, President of The World Bank.

Credit unions can provide this fourth pillar necessary to bring all countries to their development potential. World Council of Credit Unions, Inc., (WOCCU) works with individual credit unions such ABC Credit Union, City, and others to build local credit unions around the world helping alleviate poverty and leading to a peaceful world. While building these individual credit unions worldwide, WOCCU also acts as a social change agent:

  • During Central American conflicts of the 1980s and 1990s, Guatemala's credit union system continued to operate democratically. When conflicts finally ended, WOCCU was there to help credit unions jumpstart rural economic activity.
  • WOCCU was also there as Eastern Europe emerged from communism in the 1990s. As large state enterprises closed doors and laid off workers, WOCCU helped credit union provide members with resources to embrace entrepreneurial opportunities.
  • WOCCU was also there after of the most brutal genocidal wars in Africa's recent history ended in Rwanda. When it was time to rebuild, the government looked to local credit unions to restore a shattered economy; it was in these credit unions Tutsis and Hutus sat down and began to work together again.

Members of the World Council include 29 regional and national credit union associations, cooperative associations and business service organizations. Organizations and individuals can also support World Council through its Supporter program.

The vision of "Quality Credit Unions for Everyone" enables millions of people to grow by providing access to affordable financial services. Today, credit unions in 84 countries provide more than 123 million people worldwide with an opportunity to grow through access to safe savings, affordable credit and the chance for a better tomorrow. For more information on credit unions contact ABC Credit Union at __________________.


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