Promotional Materials Kit
International Credit Union Day® (ICU Day) offers an excellent
opportunity to promote your credit union or league while telling
members and potential members about the impact credit unions
have on people's lives worldwide. Use the following materials to promote the credit
union difference and your institution in your local market. Download the materials below.
| News Release
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Use the sample news release on ICU Day to build a story about your
credit union or league. Strong local news angles will encourage the
media to cover your event. Download
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Letter to the Editor
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Submit a letter or opinion-editorial piece to your local newspaper editor that discusses the
benefits of credit unions and the importance of the services they
provide to the community. Download
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Speech
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Use the sample speech to point
out credit union principles, the meaning of this year's theme, and how we make a
difference in our members' lives on order to rally community support. Download
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| Talking Points
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Use these talking points to engage
your membership, potential members and colleagues in an important dialogue
about the credit union difference. Download
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Proclamation
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Use the proclamation to help your community recognize and celebrate ICU Day. Download
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Advertisement
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Use the sample advertisement to promote your institution in the local or national press. Download
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For more information on how to best use these materials visit our media tips page.
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