Branch Appointed WOCCU's Chief Operating Officer
WOCCU Undergoes Organizational Changes
Dr. Brian Branch, WOCCU vice president and COO
Madison, WI—World Council of Credit Unions,
(WOCCU) recently announced a change in
organizational structure, which became effective
January 1, 2004. Changes were made to better
streamline day-to-day operation of the
organization and focus on international trade
association and development efforts.
One of the major changes of the reorganization
was the appointment of Dr. Brian Branch to vice
president & chief operating officer (COO) of
World Council. Previous to his appointment,
Branch held the post of vice president. Together
with Lucy Ito, vice president special projects,
responsible for WOCCU's development mission.
Branch will be reporting directly to World
Council president and chief executive officer
(CEO), Arthur Arnold and will be responsible for
the day-to-day operational management of WOCCU.
Branch is an international credit union
development veteran, serving in development
fieldwork, research and implementation for more
than 22 years. Branch has worked with credit
unions and other financial institutes for the
past 13 years.
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Arnold explained, "I am confident that the
appointment of Brian Branch to COO and the new
structure of WOCCU will provide better service to
our member organizations and support the
successful implementation of the 2004 Plan."
Branch poses with SACCA Congress credit union delegates in Accra, Ghana, Africa.
Other personnel changes included the
to two current WOCCU employees: Mark Cifuentes
and Dave Grace. Cifuentes was appointed to
senior manager, international development
agency. He was previously the WOCCU regional
manager for Latin America, the Caribbean and
Africa. Grace was also appointed as senior
manager, for the international trade association.
Previous to the appointment, Grace was the WOCCU
manager of legislation and regulation and IRnet
Along with the new appointments at World
was the formation of a Corporate Management Team
(CMT), which will support Branch in his new
function as vice president & COO for the
implementation of the 2004 work plan. The new CMT
will be chaired by Branch and Mary Chapman, VP &
CFO Corporate Services will serve as vice chair.
Other members include: Mark Cifuentes, senior
manager, International Development Agency; Dave
Grace, senior manager, International Trade
Association; Julie Allen, manager, Finance and
Accounting; and Anna Cora Evans, manager,
International Development Agency.
The existing Senior Management Team (SMT) will
focus on strategic management challenges and
issues, as well as policy matters at WOCCU. The
SMT will be chaired by Arnold and consist of
Branch, Chapman and Ito.
World Council of Credit Unions is the global trade association and development agency for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.
World Council has implemented more than 290 technical assistance programs in 71 countries. Worldwide, 57,000 credit unions in 103 countries serve 208 million people. Learn more about World Council's impact around the world at www.woccu.org.
Phone: (608) 395-2000