International Credit Union (ICU) Day Materials Available Online
August 12, 2008
Credit unions that would like to celebrate and promote International Credit Union Day, this year occurring on Oct. 16, can now access graphic and support materials online, courtesy of the Credit Union National Association (CUNA) and World Council of Credit Unions (WOCCU).
The official artwork for this year's ICU Day theme-It Belongs to MeTM-and a variety of sample materials for marketing and public relations support of the international event are now available to download free of charge at www.woccu.org/icuday.
The graphics, available in English and Spanish, include the It Belongs to MeTM poster, featuring a mosaic globe made up of photos of credit union members from around the world. There are also four different logo icons and children's coloring pages.
International Credit Union Day has been celebrated every year on the third Thursday in October since 1948. Credit unions around the world hold open houses, picnics and community service events to show appreciation for their members and staff. This year's theme, developed by Laquita Normore, marketing and communications manager for Eagle River Credit Union in L'Anse au Loup, Newfoundland, Canada, perfectly sums up the credit union and cooperative principle of ownership, reminding us that all members are also owners of their credit unions regardless of how much money they may have in savings.
Again this year, CUNA and WOCCU have teamed up to provide sample public relations and marketing materials that can be customized for your credit union. These include a sample press release, advertisement, model letter to the editor, newsletter article, proclamation, talking points and speech. These materials will soon be available in Spanish as well.
Credit unions looking for help planning or promoting the day can find links on the ICU Day homepage to useful information, such as a list of celebration ideas and media tips. To buy promotional products including statement stuffers, t-shirts and balloons with the official It Belongs to MeTM logo, visit http://finlit.cuna.org/icuday_buy.html.
World Council of Credit Unions is the global trade association and development agency for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.
World Council has implemented more than 290 technical assistance programs in 71 countries. Worldwide, 60,500 credit unions in 109 countries serve 223 million people. Learn more about World Council's impact around the world at www.woccu.org.