International Credit Union Day® 2019: Local Service. Global Reach.
World Council/CUNA release theme and logo for October 17 celebration
July 26, 2019
MADISON, Wis.—Credit union professionals from across the globe helped World Council of Credit Unions (WOCCU) and the Credit Union National Association (CUNA) pick the theme for International Credit Union Day® 2019—to be held Thursday, October 17.
WOCCU and CUNA sent surveys to their members in May, asking for feedback on seven possible themes. More than 100 surveys came back from 12 countries—with respondents clearly favoring one theme above the rest: Local Service. Global Reach.
“Each credit union serves a local community. And it is because of that local service in communities across the world that we have a global credit union movement that’s now 260 million members strong. That’s why our theme—“Local Service. Global Reach.”—so perfectly captures the focus and scope of credit unions as we head into the next decade,” said World Council President and CEO Brian Branch.
International Credit Union Day® is held annually on the third Thursday of October to celebrate the spirit of the global credit union movement. Through ICU Day festivities worldwide, credit unions raise awareness through outreach and volunteering in the community, organizing contests, charitable fundraisers and open houses.
“Our member focus means that we continuously strive for higher levels of member service and engagement,” said Michelle Kamke, marketing projects manager at CUNA. “Our cooperative values make us stronger together, because when we empower locally, we inspire globally. ICU Day is a chance to showcase the meaningful change the movement brings to members worldwide.”
ICU Day logos and posters—as well as celebration ideas and other tips to create unique, memorable member experiences to help celebrate ICU Day—are available at WOCCU’s International Credit Union Day page. Credit union and financial cooperative representatives and members everywhere are encouraged to share photos, events, experiences and other ideas on Facebook, Twitter, Instagram and LinkedIn using #ICUDay.
World Council of Credit Unions is the global trade association and development platform for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.
World Council has implemented 300+ technical assistance programs in 89 countries. Worldwide, 85,400 credit unions in 118 countries serve 274 million people. Learn more about World Council's impact around the world at www.woccu.org.