Mid Oregon Credit Union Addresses Belize Credit Union League Marketing Efforts
Bend, OR — Addressing future potential in
conjunction with International Credit Union Day,
Mid Oregon Credit Union Vice President, Kyle
Frick, delivered a motivating message to 13 credit
unions of Belize, Central America, at their Annual
Credit Union Convention held at the Radisson Fort
George Hotel. Bringing with him nearly 20 years of
marketing experience, Mr. Frick encouraged the
enthusiastic crowd of 180 attendees to think
strategically and make a plan.
Mr. Frick demonstrated the common threads between
Central Oregon and the country of Belize and
offered constructive solutions based on history
and growth comparisons. He emphasized the need for
cooperative efforts to bring services for all the
credit unions through joint agreements. “I shared
examples of U.S. models, and also examples of
other WOCCU (World Council of Credit Unions)
initiatives such as Rwanda, Kenya and Columbia,
and encouraged them to develop ideas based on what
successes other credit unions were having”, said
The challenge was to move forward with a strategic
marketing plan that would concentrate on financial
literacy, public relations, and building community
He reminded them that credit unions are uniquely
different from for-profit financial institutions
and offer their members special advantages:
- Member Ownership – Each member of a credit union
is an equal owner of that credit union and is
entitled to one vote at the annual meeting,
regardless of how much money he or she has
deposited in the credit union.
- Members First – Because credit unions are
not-for-profit cooperatives, they are usually able
to offer lower loan rates, higher savings rates
and lower fees than for-profit institutions.
- Volunteer Leadership – Credit union are led by a
board of directors elected from the membership at
the annual meeting. Board members volunteer and
are not compensated.
Mr. Frick concluded with the reinforcement that
they were strengthening the credit union movement,
helping their country, friends and families,
helping people out of poverty, and making them
knowledgeable and successful.
Celebrating 50 years in Central Oregon, Mid
Oregon Credit Union has built relationships with
its members and the Central Oregon community
through valued financial solutions. Mid Oregon
currently serves over 16,600 members in Deschutes,
Jefferson and Crook counties and holds assets
worth over $107 million. Mid Oregon Credit Union’s
full-service branches are located in Bend,
Redmond, and Prineville.
World Council of Credit Unions is the global trade association and development agency for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.
World Council has implemented more than 290 technical assistance programs in 71 countries. Worldwide, 57,000 credit unions in 105 countries serve 217 million people. Learn more about World Council's impact around the world at www.woccu.org.
Contact: Kyle Frick
Organization: Mid Oregon Federal Credit Union
Phone: (541) 585-1802