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29 de octubre de 2007

Mid Oregon Credit Union Addresses Belize Credit Union League Marketing Efforts

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Bend, OR — Addressing future potential in conjunction with International Credit Union Day, Mid Oregon Credit Union Vice President, Kyle Frick, delivered a motivating message to 13 credit unions of Belize, Central America, at their Annual Credit Union Convention held at the Radisson Fort George Hotel. Bringing with him nearly 20 years of marketing experience, Mr. Frick encouraged the enthusiastic crowd of 180 attendees to think strategically and make a plan.

Mr. Frick demonstrated the common threads between Central Oregon and the country of Belize and offered constructive solutions based on history and growth comparisons. He emphasized the need for cooperative efforts to bring services for all the credit unions through joint agreements. “I shared examples of U.S. models, and also examples of other WOCCU (World Council of Credit Unions) initiatives such as Rwanda, Kenya and Columbia, and encouraged them to develop ideas based on what successes other credit unions were having”, said Mr. Frick.

The challenge was to move forward with a strategic marketing plan that would concentrate on financial literacy, public relations, and building community relationships.

He reminded them that credit unions are uniquely different from for-profit financial institutions and offer their members special advantages:

Mr. Frick concluded with the reinforcement that they were strengthening the credit union movement, helping their country, friends and families, helping people out of poverty, and making them knowledgeable and successful.

Celebrating 50 years in Central Oregon, Mid Oregon Credit Union has built relationships with its members and the Central Oregon community through valued financial solutions. Mid Oregon currently serves over 16,600 members in Deschutes, Jefferson and Crook counties and holds assets worth over $107 million. Mid Oregon Credit Union’s full-service branches are located in Bend, Redmond, and Prineville.

El Consejo Mundial de Cooperativas de Ahorro y Crédito es la asociación gremial y agencia de desarrollo para el sistema internacional de cooperativas de ahorro y crédito. El Consejo Mundial promueve el crecimiento sustentable de las cooperativas de ahorro y crédito y otras cooperativas financieras en todo el mundo a fin de facultar a las personas para que mejoren su calidad de vida a través del acceso a servicios financieros asequibles y de alta calidad. El Consejo Mundial realiza esfuerzos de defensa activa en representación del sistema global de las cooperativas de ahorro y crédito ante organizaciones internacionales y trabaja con gobiernos nacionales para mejorar la legislación y la regulación. Sus programas de asistencia técnica introducen nuevas herramientas y tecnologías para fortalecer el desempeño financiero de las cooperativas de ahorro y crédito y profundizar su alcance comunitario.

El Consejo Mundial ha implementado 290 programas de asistencia técnica en 71 países. A nivel mundial, 57,000 cooperativas de ahorro y crédito en 105 países atienden a 217 millones de personas. Obtenga más información sobre el impacto global del Consejo Mundial en

Contacto principal: Kyle Frick
Organización: Mid Oregon Federal Credit Union
Teléfono: (541) 585-1802
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