WOCCU Announces Weekend Workshop in Mexico
The lively and colorful streets of downtown Queretaro offer a glimpse of Mexican culture.
Madison, WI— The World Council of Credit
(WOCCU) will offer an intensive training
experience during its Mexico-United States
Credit Union Workshop September 22-23, in the
historic cities of Queretaro and Guanajuato,
Workshop participants will gain new insights on
member service while working with local Mexican
credit union managers, staff and members. In
addition to providing a unique cultural exchange,
the workshop will feature learning sessions with
expert panelists on topics such as marketing to
Hispanic members, creative outreach activities,
immigration and how microlending helps improve the
lives of members while benefiting the economy as a
Victor Corro, WOCCU International Partnerships
Manager, invited anyone interested to attend,
“This is a great opportunity for anyone in a U.S.
credit union interested in driving membership
growth, particularly in the growing Hispanic
market. The workshop will provide participants a
firsthand glimpse into the inner-workings of
Mexican credit unions.”
Participants will spend Saturday morning visiting
local credit union branches in either Queretaro or
Guanajuato, Mexico. Surrounded by local staff,
participants will learn not only what products and
services these branches offer, but most
importantly, how these credit unions serve a
diverse membership ranging from salaried
professionals to subsistence farmers.
Workshop participants will also visit
microentrepreneurs who started their businesses
with loans from their local credit unions. These
microentrepreneurs now own successful bakeries,
car repair shops and fruit export businesses.
On Sunday, participants will focus on
strengthening ties between the Mexican and U.S.
credit union systems and expanding member services
through remittances and international shared
branching. The workshop will conclude with an
authentic Mexican fiesta.
The Mexico-United States Credit Union
Workshop is open to anyone interested in
learning more about how to better serve the
growing Hispanic market in the United States or
how credit unions operate in Mexico. Registration
closes August 31, 2007. For more
information, or to register, contact Victor Corro,
WOCCU International Partnerships Manager, at (608)
770-2815 or firstname.lastname@example.org.
WOCCU’s Hispanic Marketing Immersion Program will
take place September 15-30 in Mexico. Participants
in that program may also join the Mexico-United
States Credit Union Workshop.
World Council of Credit Unions is the global trade association and development agency for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.
World Council has implemented more than 290 technical assistance programs in 71 countries. Worldwide, 51,000 credit unions in 100 countries serve 196 million people. Learn more about World Council's impact around the world at www.woccu.org.
Contact: Mike Muckian
Organization: World Council of Credit Unions