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05 de agosto de 2008

WOCCU Extends Hispanic Marketing Immersion Program Deadline

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Hispanic Immersion Program

Guadalupe Credit Union’s (left to right) Daniel Rael, loan officer, and Winona Nava, president/CEO, compare Spanish class notes with Hannah Carriger, teller manager for Army Navy Federal Credit Union, at the 2007 Hispanic Marketing Immersion Program. The trio honed its language skills and learned about Hispanic culture during the participants’ stay in Guanajuato, Mexico last year.

MADISON, Wis.—World Council of Credit Unions (WOCCU) has extended the deadline for enrollment in the 2008 Hispanic Marketing Immersion Program to Friday, Aug. 15. Applicants must submit completed registration forms for the few remaining spaces to WOCCU no later than 12:00 p.m.

The Hispanic Marketing Immersion Program offers credit union staff and executives the opportunity to become fully immersed in Mexico's rich culture while working in Mexican credit unions and exploring their marketing strategies. The program's goal is to give participants valuable insight into ways to reach Hispanic consumers back home through a complete cultural immersion. The dates for the program are Sept. 20-27 for the one-week experience and Sept.20-Oct. 3 for the two-week experience.

This year's program, which takes place in Morelia in central Mexico, is truly a 360-degree experience incorporating language instruction, total cultural immersion and an internship at a Mexican credit union, or caja. Participants begin each day with four hours of Spanish language instruction at a certified language school and are classified according to their individual skill level, from beginner to native Spanish speaker. The participants will be able to apply what they learn from language classes in a real-world setting while living with a Mexican host family. The host family will provide a private room and all meals to the participant and will give the experience of being a part of a Mexican family.

In addition to the program's cultural aspect, participants will also serve a practical internship with either Caja Morelia-Valladolid or Caja Alianza. Through interactions with the staff, management and members, participants will learn daily Mexican credit union operations and study marketing strategies used to attract new members and promote financial products.

The 2008 Immersion program commences Sept. 20. Participants can choose either a one- or two-week session priced at $1,600 and $2,600, respectively. The success of the 2007 Immersion program and demand for additional training has led WOCCU to incorporate the program into its list of annual education opportunities.

This year's participants also will have the opportunity to attend the second annual U.S.-Mexico Marketing Workshop, the price of which is included in the main program cost. Workshop attendees will experience marketing presentations from the four largest Mexican cajas, giving them broader views of Hispanic marketing strategies. The workshop will be held on Sept. 26 between the Immersion program's first and second weeks.

To register online, please visit For more information, please contact Josh Fetting at or call (608) 395-2060.

El Consejo Mundial de Cooperativas de Ahorro y Crédito es la asociación gremial y agencia de desarrollo para el sistema internacional de cooperativas de ahorro y crédito. El Consejo Mundial promueve el crecimiento sustentable de las cooperativas de ahorro y crédito y otras cooperativas financieras en todo el mundo a fin de facultar a las personas para que mejoren su calidad de vida a través del acceso a servicios financieros asequibles y de alta calidad. El Consejo Mundial realiza esfuerzos de defensa activa en representación del sistema global de las cooperativas de ahorro y crédito ante organizaciones internacionales y trabaja con gobiernos nacionales para mejorar la legislación y la regulación. Sus programas de asistencia técnica introducen nuevas herramientas y tecnologías para fortalecer el desempeño financiero de las cooperativas de ahorro y crédito y profundizar su alcance comunitario.

El Consejo Mundial ha implementado 290 programas de asistencia técnica en 71 países. A nivel mundial, 57,000 cooperativas de ahorro y crédito en 105 países atienden a 217 millones de personas. Obtenga más información sobre el impacto global del Consejo Mundial en

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Contacto principal: Rebecca Carpenter
Organización: World Council of Credit Unions
Correo electrónico:
Teléfono: +1-608-395-2031
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