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Reaching Generation Y Through Social Media


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Click on the video above to view the webinar recording. Download the webinar PowerPoint slides here.
Reaching Gen Y

Date: Thursday, December 5, 2013
Time: 2:00 pm – 3:00 pm Central (Madison, Wisconsin)
Language: English


Shel Holtz, Holtz Communication + Technology, California, USA
Russell Allert, Queenslanders Credit Union, Australia
Tara Bross, Linn Area Credit Union, Iowa, USA

Based on a top-rated session attended by over 400 credit union executives during the 2013 World Credit Union Conference in Ottawa, this webinar is part of the Build the Brand Program made possible with generous funding from Vancity credit union in Canada.

Credit unions offer an inherent benefit based on member ownership and cooperative values, but few institutions understand how to communicate the credit union difference in a meaningful and effective way to Gen Y consumers.

During this free webinar you will learn:

  • The Gen Y profile and how credit union values match those of this important market segment
  • Social media strategies to effectively reach Gen Y
  • Real-life success stories from Australia and the United States

As children of the digital age, Gen Y has a preference for technology, as well as a strong social consciousness and sense of community—a perfectly matched mindset with credit union missions and values. Credit unions that do connect can expect fierce loyalty and maximum involvement from this new and exciting generation of members.

Follow and engage in the conversation on World Council’s Twitter using #WOCCUBuildtheBrand.

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