Mid Oregon Credit Union Addresses Belize Credit Union League Marketing Efforts
October 29, 2007
Bend, OR — Addressing future potential in conjunction with International Credit Union Day, Mid Oregon Credit Union Vice President, Kyle Frick, delivered a motivating message to 13 credit unions of Belize, Central America, at their Annual Credit Union Convention held at the Radisson Fort George Hotel. Bringing with him nearly 20 years of marketing experience, Mr. Frick encouraged the enthusiastic crowd of 180 attendees to think strategically and make a plan.
Mr. Frick demonstrated the common threads between Central Oregon and the country of Belize and offered constructive solutions based on history and growth comparisons. He emphasized the need for cooperative efforts to bring services for all the credit unions through joint agreements. “I shared examples of U.S. models, and also examples of other WOCCU (World Council of Credit Unions) initiatives such as Rwanda, Kenya and Columbia, and encouraged them to develop ideas based on what successes other credit unions were having”, said Mr. Frick.
The challenge was to move forward with a strategic marketing plan that would concentrate on financial literacy, public relations, and building community relationships.
He reminded them that credit unions are uniquely different from for-profit financial institutions and offer their members special advantages:
- Member Ownership – Each member of a credit union is an equal owner of that credit union and is entitled to one vote at the annual meeting, regardless of how much money he or she has deposited in the credit union.
- Members First – Because credit unions are not-for-profit cooperatives, they are usually able to offer lower loan rates, higher savings rates and lower fees than for-profit institutions.
- Volunteer Leadership – Credit union are led by a board of directors elected from the membership at the annual meeting. Board members volunteer and are not compensated.
Mr. Frick concluded with the reinforcement that they were strengthening the credit union movement, helping their country, friends and families, helping people out of poverty, and making them knowledgeable and successful.
Celebrating 50 years in Central Oregon, Mid Oregon Credit Union has built relationships with its members and the Central Oregon community through valued financial solutions. Mid Oregon currently serves over 16,600 members in Deschutes, Jefferson and Crook counties and holds assets worth over $107 million. Mid Oregon Credit Union’s full-service branches are located in Bend, Redmond, and Prineville.
World Council of Credit Unions is the global trade association and development agency for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.
World Council has implemented more than 290 technical assistance programs in 71 countries. Worldwide, 60,500 credit unions in 109 countries serve 223 million people. Learn more about World Council's impact around the world at www.woccu.org.