Taking Credit Unions “from Good to Great”

Author Jim Collins to Keynote The 1 Credit Union Conference

March 10, 2010

2010_3_10_Jim Collins
Jim Collins, author of Good to Great, will keynote The 1 Credit Union Conference.

MADISON, Wis. — Business growth guru Jim Collins, author of Good to Great: Why Some Companies Make the Leap...and Others Don't, will keynote The 1 Credit Union Conference. The event, a joint effort between World Council of Credit Unions (WOCCU) and Credit Union National Association (CUNA), will convene July 11-14 at the MGM Grand Hotel in Las Vegas, Nev., USA.

Collins, a former Stanford Graduate School of Business professor, was already an influential management consultant when Good to Great hit the New York Times, Wall Street Journal and Business Week bestseller lists in 2001. The book has since been translated into 35 languages and has sold more than 3 million copies worldwide. Collins' latest work, How the Mighty Fall and Why Some Companies Never Give In, was released in May 2009.

Collins, who accepts very few speaking engagements, will address a credit union audience for the first time in his career. A consummate researcher, Collins will work to thoroughly understand the global credit union sector with assistance from CUNA and WOCCU prior to his July presentation.

Collins will anchor the Monday morning session of the four-day conference, which combines CUNA's America's Credit Union Conference and WOCCU's World Credit Union Conference. For more information and to register for the event, visit:

About CUNA - Your Trusted Resource for Credit Union SuccessTM

With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America's 8,500 credit unions, which are owned by more than 90 million consumer members. Credit unions are not for profit cooperatives providing affordable financial services to people from all walks of life. For more information, visit

World Council of Credit Unions is the global trade association and development agency for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.

World Council has implemented 300+ technical assistance programs in 89 countries. Worldwide, 68,882 credit unions in 109 countries serve 235 million people. Learn more about World Council's impact around the world at

NOTE: Click on photos to view/download in high resolution.

Organization: World Council of Credit Unions
Phone: (608) 395-2000