WOCCU Developing Gender Lens Investment Methodology in Senegal

Global Women’s Leadership Network (GWLN) will also play role in USAID INVEST activity

June 29, 2020

MADISON, Wis.—World Council of Credit Unions (WOCCU) will pilot a Gender Lens Investment (GLI) methodology for credit unions worldwide to integrate optimal systems that can connect women with needed capital.

The GLI methodology pilot starting in Senegal is supported by catalytic capital from USAID INVEST, an initiative that mobilizes private capital for better development results.

“As community-centered financial cooperatives, credit unions are ideally positioned to deliver blended capital solutions that increase investment in women-led businesses,” said Brian Branch, WOCCU President and CEO.

WOCCU will conduct a gender-lens market survey analysis and design a “GLI Accelerator Kit”—a customized set of tools credit unions can adopt to better serve women entrepreneurs and women-led businesses. Increasing women’s access to capital offers the exciting potential of delivering both increased gender equity and financial returns.

WOCCU’s INVEST-supported activity will encompass the development, deployment and scaling of the GLI Accelerator Kit over three phases. After the research and market analysis phase is complete and the methodology is developed, WOCCU will identify credit unions in Senegal to pilot it.

During the pilot phase, WOCCU will refine the GLI Accelerator Kit, and build capacity at the national and local levels to apply it to credit methodologies. The pilot will aim to improve the readiness of credit unions to increase access to credit for women in Senegal. WOCCU will then work hand-in-hand with its Global Women’s Leadership Network (GWLN) in leading both national and local counterparts through the implementation of this activity.

Once the pilot program in Senegal finishes in August 2021, WOCCU will continue to disseminate the GLI Accelerator Kit for adoption by its global credit union members and through future economic development projects.

World Council of Credit Unions is the global trade association and development platform for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.

World Council has implemented 300+ technical assistance programs in 90 countries. Worldwide, 86,055 credit unions in 118 countries serve 291 million people. Learn more about World Council's impact around the world at

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Contact: Greg Neumann
Organization: World Council of Credit Unions
Phone: +1 608-395-2048

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