WOCCU’s Hispanic Marketing Immersion Program Offers New Insight
The city of Queretaro provides rich lessons in Mexican history and culture.
Madison, WI— Building on the success of four
partnerships among U.S. credit union leagues and
Mexican cajas, World Council of Credit Unions
(WOCCU) is launching a new Hispanic Marketing
Immersion Program in Mexico, September
The program will encourage membership growth in
U.S. credit unions by equipping participants with
the critical skills and knowledge they need to
reach the growing Hispanic market in the United
The immersion program includes three main
components: cultural exposure through home stays
with pre–screened Mexican host families,
customized Spanish classes for all levels,
hands–on internships and marketing workshops
at partner credit union branches in Mexico.
According to Brian Branch, Executive Vice
President and Chief Operating Officer, WOCCU’s new
program grew in response to U.S. credit union
“With its long history and strong relationships
with Latin American credit unions and their
members,” Branch noted, “WOCCU is uniquely
positioned to help U.S. credit unions drive
membership growth and serve the underserved
This year's inaugural group of participants will
have the unique opportunity to engage in a
U.S.–Mexico Credit Union Summit on September
22–23, 2007. Led by WOCCU, credit union
leaders from both countries will share their
strategies for driving membership growth and
building international connectivity.
The first one-week and two-week immersion sessions
will take place in the cities of Queretaro and
Guanajuato, Mexico, September 15–30, 2007.
The deadline for registration is July 31, 2007,
and space is limited. Visit http://www.woccu.org/meetings
or contact Victor Corro, International
Partnerships manager, at firstname.lastname@example.org
for more information.
WOCCU’s International Partnerships program
facilitates networking experiences and technical
exchanges between developed and developing credit
union movements through delegation visits,
meetings and volunteer assignments. The California
and Nevada Credit Union Leagues and The Texas Credit
Union League partnered with Caja Popular Mexicana
in 2002; the Arizona Credit Union System partnered
with Caja Libertad in 2004 and the New Mexico
Credit Union Association partnered with Caja
Alianza in 2005. The North Carolina Credit Union
League is in the initial stages of partnering with
Caja Morelia Valladolid.
World Council of Credit Unions is the global trade association and development agency for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.
World Council has implemented more than 290 technical assistance programs in 71 countries. Worldwide, 56,000 credit unions in 101 countries serve 200 million people. Learn more about World Council's impact around the world at www.woccu.org.
Contact: Rebecca Carpenter
Organization: World Council of Credit Unions