Theme Selected for International Credit Union Day 2022

MADISON, Wis.—“Empower Your Financial Future with a Credit Union™” is the theme of this year’s International Credit Union (ICU) Day, to be celebrated Thursday, October 20, 2022.

This annual event raises global awareness for the credit union movement through outreach, volunteering, fundraising and other ICU Day-themed activities. Credit unions bring financial inclusion and a promising future to people all over the world. Since the first celebration in 1948, ICU Day is a chance to spotlight and celebrate these achievements.

International Credit Union Day is brought to you by World Council of Credit Unions (WOCCU) and Credit Union National Association (CUNA)—WOCCU's direct member organization in the United States.

This year’s theme—Empower Your Financial Future with a Credit Union™—is one that could not be timelier, according to WOCCU President and CEO Elissa McCarter LaBorde.

“There are still 1.4 billion people across the globe who are unbanked. Credit unions truly have the perfect business model to empower their financial future and that is a message we hope our entire global movement will celebrate and promote on Thursday, October 20,“ said McCarter Laborde.

ICU Day 2022 materials, including this year’s logo, poster and coloring page are now available at woccu.org/icuday.

EMPOWER campaign

New in 2022, Worldwide Foundation for Credit Unions (WFCU) is launching the “EMPOWER” campaign, a peer-to-peer fundraising and story-sharing effort which encourages U.S. credit unions to participate in helping to expand member empowerment on a global scale through international credit union development.

From October 1-20, EMPOWER hopes to engage at least one credit union from each U.S. state to collectively raise $500,000 to grow the international credit union movement through the work of World Council. Through EMPOWER, WFCU also hopes to collect and share 100 stories of member empowerment locally, nationally and internationally across social media.

More materials available through CUNA

CUNA also offers no-cost and fee based creative bundles designed to educate consumers about the value credit unions provide. For-fee resources include:

• Design Bundle (allows credit union customization on posters, videos etc.)
• Customized Video
• Celebrations Store (t-shirts, cups, piggy banks and more)

“Ultimately our goal is for more people to understand the important role credit unions play in their community,” said Megan Crowson, manager of consumer engagement for CUNA. “If we can encourage someone to reach out to a credit union for help on their financial journey, then this program was a success!”

For more information, visit cuna.org/icuday.

International Credit Union Day 2022 is sponsored by CUNA Strategic Services partner Zogo Finance.

About CUNA:            
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by more than 130 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.

World Council of Credit Unions is the global trade association and development platform for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.

World Council has implemented 300+ technical assistance programs in 90 countries. Worldwide, 82,758 credit unions in 97 countries serve 404 million people. Learn more about World Council's impact around the world at www.woccu.org.

Contact: Greg Neumann
Organization: World Council of Credit Unions
E-mail: gneumann@woccu.org
Phone: +1 608-395-2048

Contact: Deshundra Jefferson
Organization: America's Credit Unions
E-mail: djefferson@cuna.coop

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