WFCU Philanthropy Welcomes New Leader
Marcey Ciaccio starts with Members Helping Members campaign
September 19, 2023
MADISON, Wis. — Worldwide Foundation for Credit Unions (WFCU) is excited to present the new leader of their fundraising work, Marcey Ciaccio. In June 2023, Ciaccio assumed the role of Philanthropy Manager and dove right in to bolster WFCU’s fundraising efforts.
Ciaccio took a circuitous route to credit unions, spending much of her career in healthcare before joining WFCU midway through 2023.
“I'm happy to say that I've always used a credit union. I've always been a member, but I really didn't have any idea what a difference credit unions make, not only in their own communities but across the globe,” Ciaccio said. “So, my induction has been very eye-opening. It's vast. It's so impressive the work that's being done to help strengthen financial wellbeing around the world. I had no idea.”
Members Helping Members: Having fun with philanthropy
Ciaccio had yet to meet the entire WFCU team when she was tasked with putting the much-touted people helping people philosophy to the test.
In honor of the 75th annual International Credit Union Day, WFCU sought to raise $750,000 to support its work.
Members Helping Members is a grass-roots fundraising campaign, challenging individuals and organizations to a little cooperative competition: to see who can raise the most money to support global good.
“The idea was pretty straightforward,” she said. “We wanted to excite and engage credit union employees and advocates and help everyone see their part in a global cooperative movement. That’s what Members Helping Members is about.”
Strategic investment in three core areas
While Members Helping Members is a discrete fundraising campaign, all money raised will go directly to WFCU’s existing strategic initiatives of digitization, resiliency and environmental impact.
Ciaccio explains that while there are unique programs being delivered within each investment pillar, the three areas are strategically linked.
“Improving digitization is about access, fundamentally. It’s about enabling credit unions in some of the most challenging situations to provide credit and solutions to new members. When they do, they’re enhancing the resiliency of the organization—they’re building a more robust financial institution, capable of attracting, developing and retaining innovative talent. And we’re supporting that talent—particularly at the very top levels—to identify ways their credit unions can develop more environmentally sustainable operations.”
The Worldwide Foundation for Credit Unions is the partner organization to the World Council, established to advance the shared vision of expanding financial inclusion through a vibrant and growing global credit union system. Join us on a global journey to transform a billion lives worldwide using credit unions. Visit www.doglobalgood.org to start your journey today.
The Worldwide Foundation is the fundraising and engagement arm of the World Council. Join us on a global journey to transform a billion lives worldwide using credit unions. Visit www.doglobalgood.org to start your journey today.
World Council of Credit Unions is the global trade association and development platform for credit unions. World Council promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. World Council advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions' financial performance and increase their outreach.
World Council has implemented 300+ technical assistance programs in 90 countries. Worldwide, 87,914 credit unions in 118 countries serve 393 million people. Learn more about World Council's impact around the world at www.woccu.org.