In 2014, World Council of Credit Unions set a goal of reaching 260 million credit union members worldwide by 2020. Through a concentrated worldwide effort, credit unions were able to reach our "Vision 2020" goal by 2017. But that growth was not even across all countries or among all credit unions. The credit unions that grew were those that offered services via shared digital platforms and mobile-centric channels.
WOCCU launched Challenge 2025 to address the most essential way to increase membership going forward—through the digitalization of the global credit union system by 2025. By allowing credit unions across the world to tell their digital transformation stories and share innovations with one another, it created the forward momentum to launch a new platform for cooperation. That is Hub C.