Challenge 2025

The Digitization of the Global Credit Union System


A New Decade, A New Goal

In 2014, World Council of Credit Unions set a goal of reaching 260 million credit union members worldwide by 2020.

Through a concentrated worldwide effort, credit unions were able to reach our "Vision 2020" goal by 2017. But that growth was not even across all countries or among all credit unions. The credit unions that grew were those that offered core services via online and mobile channels. That is why we are now addressing how we increase membership going forward—through the digitization of the global credit union system by 2025.

Measuring Global Digitization

World Council will measure the digitization of credit unions in four key areas and report annually on the progress being made toward Challenge 2025.

Digital Channels

Offering members core digital transaction services such as online and mobile banking, online payments and online loan processing.

Shared Platforms

Connecting your credit union to a shared payments system that allows for mobile payments and integrated with a national payments system.

Risk Management

Implementation of a cybersecurity system that complies with national regulations to protect members' identity and consumer data from digital attacks and intrusions.

Data Analytics

Employing data analytics to determine additional service offerings to members, and helping to identify those that need financial literacy or counseling services.


Follow Our Progress, Tell Us About Yours

Track the latest developments in digitization by subscribing to our Challenge 2025 Blog. You can also send us updates on how your credit union or credit union system is striving to help us meet Challenge 2025 at

How to Create Digital Trust

CULedger, a credit union-owned CUSO, provided this post on how credit unions can earn digital trust with members, and why decentralized identities can help in that effort.

The COVID-19 pandemic has not only changed the way we’re currently living our lives and interacting with one another—it has also changed how credit unions serve their members. The top priority of credit unions right now is keeping employees, volunteers and members safe, while remaining in a position to serve members during and after this crisis.

Maintaining and continuing that service comes down to one thing: trust. Credit unions have been a trusted financial resource for members since their inception—and that has been the key advantage our industry has over banks and FinTechs. It is ingrained in our industry’s creed as not-for-profit, member-owned cooperatives. This is the credit union difference: deeper, more personal member relationships, better rates and lower fees, and always putting members first.

Those core values are at the center of building digital trust as well. Digital trust is earned by instilling member confidence in the ability of the people, technology and processes your credit union employs to create a secure, private and reliable digital world.

Since the increased digital connection between credit unions and their members’ personal devices can generate an increase in cyber and privacy risks, you can count on scammers and fraudsters to be quick to try and exploit our members’ fears and sense of compassion. We’ve already seen the current COVID-19 crisis spawn a spike in online criminal activity. Spoofing and impersonation attacks in the call center are two of the most common types of fraud that financial institutions and consumers have experienced an increase of during this pandemic.

If members have digital trust, they won’t feel the need to worry about the possibility of being victims of such fraud, even in times of crisis like this. 

Using decentralized Identities

Decentralized identity creates a faster, more secure method to confirm a member’s identity because it is built on blockchain or distributed ledger technology, which reduces the role of centralized identity providers in managing trust—and can possibly circumvent central authority altogether.

While it may seem counterintuitive to some, decentralized identities also create a more personal member experience. They enable credit unions to consistently and securely verify a member’s identity within a few seconds, eliminating the need for personal login questions. They give individual members full control and ownership over their personal information, allowing them to selectively disclose only the information they choose when conducting business with their credit union.

By adopting a KYC-compliant, member-controlled, interoperable digital credential built on the latest in privacy-enhanced technology, credit unions can enhance digital trust with their members by giving them confidence that their credit union is protecting them and has their best interests at heart—part of what credit unions have done since their inception.

MemberPassTM, a service offered by CULedger, is the simplest, most secure decentralized identity solution to verify your members. The privacy-enhanced technology enables your credit union to accommodate your members’ needs for privacy and security in an innovative, modern way while ensuring their personal information remains with the member.  To learn more about MemberPass, visit or email us at