ICU Day® Promotional Materials


International Credit Union Day® (ICU Day) offers an excellent opportunity to promote your credit union or financial cooperative while telling members and potential members about the impact credit unions have on people's lives worldwide. Use the following materials to promote the credit union difference and your institution in your local market. Download the materials below.

News Release

Use the sample news release on ICU Day to build a story about your credit union or financial cooperative. Focus on local news angles to encourage the media to cover your event.

Letter to the Editor

Submit a letter or opinion-editorial piece to your local newspaper editor that discusses the benefits of credit unions and the importance of the services they provide to the community.


Use the sample speech to point out credit union principles, the meaning of this year's theme, and how we make a difference in our members' lives in order to rally community support.

Talking Points

Use these talking points to engage your membership, potential members and colleagues in an important dialogue about the credit union difference.


Use the sample advertisement to promote your institution in the local or national press.


Fill in this sample proclamation with your credit union's information and send it to your local or state/provincial authorities to have them declare October 19, 2023 as International Credit Union Day!