Promotional Materials Kit

International Credit Union Day® (ICU Day) offers an excellent opportunity to promote your credit union or league while telling members and potential members about the impact credit unions have on people's lives worldwide. Use the following materials to promote the credit union difference and your institution in your local market. Download the materials below.

News Release

Use the sample news release on ICU Day to build a story about your credit union or league. Strong local news angles will encourage the media to cover your event. Download

Letter to the Editor

Submit a letter or opinion-editorial piece to your local newspaper editor that discusses the benefits of credit unions and the importance of the services they provide to the community. Download


Use the sample speech to point out credit union principles, the meaning of this year's theme, and how we make a difference in our members' lives in order to rally community support. Download

Talking Points

Use these talking points to engage your membership, potential members and colleagues in an important dialogue about the credit union difference. Download


Use the proclamation to help your community recognize and celebrate ICU Day. Download


Use the sample advertisement to promote your institution in the local or national press. Download

For more information on how to best use these materials, visit our media tips page.